From humble origins, The Reader has grown to have a printed circulation larger than the circulation of most newspapers in California. Since 2001, The Reader has provided an important source of news and information--free-- to people in Riverside and San Bernardino counties from its headquarters in Redlands, California.
The Reader is the flagship media channel of Noble Media, Inc. Noble Media is a B-certified, California benefit corporation.
Each quarterly, printed Reader Magazine is mailed to 390,000 people (120,000 households), and contains the best writing on a topic of major importance contributed by the world’s foremost thinkers, authors and experts as well as the perspectives of local community members.
The Reader Magazine provides information free— print and digital— according to a unique zone and sub-zone geographic structure. A zone is comprised of 120,000 households divided into four sub-zones of 30,000 households. Each 30,000 household-community receives its own, distinct Reader Magazine, with content produced especially for it. This empowers businesses to target in a hyper-local way, in what is often the only local media channel that physically reaches everyone in the community.