From humble origins, Noble Media has grown its flagship media channel, The Reader, a newsmagazine in print and digital form, into one of the largest circulation free news magazines in California, mailed in print quarterly to 390,000 Californians. Since 2001, The Reader has provided a vital source of news and information to Riverside and San Bernardino counties from its headquarters in Redlands, California.
Noble Media is a California benefit corporation, and proudly one of 2,200 companies globally to earn the designation B-Certified, for meeting rigorous standards of social and environmental performance, accountability, and transparency.
Each quarterly, printed Reader Magazine is mailed to 390,000 people (120,000 households), and contains the best writing on a topic of major importance contributed by the world’s foremost thinkers, authors and experts as well as the perspectives of local community members.
The Reader Magazine provides information free— print and digital— according to a unique zone and sub-zone geographic structure. A zone is comprised of 120,000 households divided into four sub-zones of 30,000 households. Each 30,000 household-community receives its own, distinct Reader Magazine, with content produced especially for it. This empowers businesses to target in a hyper-local way, in what is often the only local media channel that physically reaches everyone in the community.